The Lure

Adelaide Hills, SA

Few things along this great voyage hook us so deeply as to become a lifelong passion – For vigneron Mark Kozned there are two. Vintage after vintage the quest for perfection in the vineyard becomes all-consuming. It’s as much the chase as it is the catch and it’s the same on the water. Ever in pursuit of Southern Bluefin Tuna, Mark is faithfully dedicated to the journey and all of its wild unknowns. It is an endless calling – It is The Lure.


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An endless calling, a lifelong passion

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Winemakers: Mark Kozned

Mark Kozned, the winemaker behind Nova Vita Wines and his latest venture, The Lure, brings a legacy of crafting exceptional wines. Founded in 2000, this family-owned business is dedicated to producing elegant, premium-quality wines from Australia’s finest wine regions. Mark’s philosophy centres on sustainability, applying eco-friendly practices to both viticulture and winemaking, ensuring that every bottle reflects a commitment to quality and environmental stewardship.