THE LURE BY NOVA VITA’S MARK KOZNED
An exceptional collection from the Adelaide Hills

Clarity Cru Wine Merchants is thrilled to announce the launch of The Lure, an exceptional new range of wines created by renowned winemaker Mark Kozned of Nova Vita Wines in the Adelaide Hills, South Australia. This collection features four distinct wines—Chardonnay, Pinot Noir, Montepulciano, and Gewurztraminer—each embodying Kozned’s passion for balance, elegance, and the unique character of the region.

Few things inspire us as deeply as the passions that shape our lives. For Mark Kozned, two of these pursuits—winemaking and the thrill of fishing—have become central to his journey. With every vintage, he strives to perfect the expression of his vineyard, much like his pursuit of Southern Bluefin Tuna. The Lure is a celebration of this connection. It’s not just about the destination but the journey, filled with surprises and discovery. This ethos of adventure and craftsmanship is infused into every bottle.

The Lure Collection offers a range of wines crafted to deliver an unforgettable drinking experience, reflecting Mark’s devotion to his craft. Now available through Clarity Cru Wine Merchants, each wine in the collection is a testament to Mark’s dedication to creating wines that are as intriguing as they are delicious.

About The Lure

Mark Kozned, the visionary behind Nova Vita Wines and now The Lure, has built a legacy of producing exceptional wines from some of Australia’s finest wine regions. Since its founding in 2000, Nova Vita Wines has been a family-owned venture committed to producing elegant, premium-quality wines. Mark’s winemaking philosophy revolves around sustainability and eco-friendly practices, ensuring that every bottle is crafted with respect for the environment and a deep commitment to quality.

With The Lure, Mark Kozned continues to push the boundaries of winemaking, offering a collection that embodies his passion for both winemaking and adventure.