Our passion lies in connecting talented winemakers with wine enthusiasts, ensuring that each bottle reaches its audience. The journey from the winery to the consumer's glass is a crucial one, and we are dedicated to making it seamless and enjoyable for all involved. Our purpose is to be a reliable and passionate partner, fostering strong relationships with both wineries and trade partners. At Clarity Cru, distribution is not just a business; it's a meaningful endeavour that allows us to celebrate the craftsmanship, artistry, and passion behind every bottle, and celebrate the seamless delivery to trade and beyond.
We started by selecting a diverse range of exceptional wines from talented winemakers, who we believe offer quality, are specialists in their wine styles and are authentic to their regions and locations of origin.We then got busy building a wine distribution-focussed warehouse that allows us to enhance the efficiency around our storage and picking system that is integrated with our Clarity Workflow that allows us to track trade order from pick to pack, to dispatch to delivery and receipt.
At Clarity, it is the little things that make the big difference and we are focussing on these to ensure that we are delivering more than just wine.
Justin Walters
With a career dedicated to the wine and spirit industry, Justin brings a wealth of experience to Clarity Cru. After co-founding Cuttings Wine Merchants NSW as part of Young & Rashleigh Wine Merchants, Justin joins Clarity Cru with qualifications in Wine Marketing from the University of Adelaide, the German Wine Academy, and the Wine and Spirit Education Trust (WSET, London). His extensive background spans various roles in the Australian wine and hospitality industries, from hands-on winemaking experience and marketing to working on the floor in restaurants and fine wine stores. Justin brings an enhanced market approach to Clarity Cru, delivering standout artisan producers and their wines, focusing on sustainably certified, family-owned operations that represent regional benchmarks for their styles and varieties.
Surprising Fact: History Buff
Daniel Radford
Hailing from a family deeply rooted in the wine business, his passion for wine was cemented during his tenure at the Crow's Nest Hotel in Sydney. Daniel not only earned his WSET certification, he also has hands-on experience in the winery, having worked with vintages at Brokenwood Wines. While building his career managing hotels and fine wine stores, he fostered close relationships with a selection of premium Australian wineries. In 2010, Daniel co-founded Cuttings Wine Merchants NSW with colleague Justin Walters, venturing into business ownership in boutique wine distribution. Twelve successful years on and with a new inspiration, Daniel continues his commitment to exceptional wines and their unique stories as a Director of Clarity Cru, believing that each winery represented - big or small - has a compelling tale to share.
Surprising Fact: Avid rock climber
Cal Archibald
A true industry veteran, boasting an impressive 24-year tenure in a Key Accounts sales role with renowned wine wholesaler, Young & Rashleigh Wine Merchants. His expertise shines through as serviced the North Shore and Northern beach region, becoming the firm's first-ever Area Manager. Prior to this achievement, Cal honed his skills as part of the store team at Theo's Liquor Market Group in West Lindfield, a top-grossing liquor store in NSW during his time there. With a deep understanding of the trade, a network of strong client relationships, and extensive industry knowledge, Cal's is an invaluable asset to Clarity Cru.
Surprising Fact: Carpenter builder by trade
Daniel Dickson – Licensee
Daniel, a true North Sydney local, was born and raised in the community he serves. As Chairman of North Sydney Bears and with national businesses headquartered in Artarmon, he is connected to the area and committed to making a positive impact with his wife Debbie and two sons. With a strong entrepreneurship background, he collaborates with leading names to educate and innovate, turning dreams into reality. His Board role with the Bears has provided valuable insights into the club and hospitality segment. Daniel and the Clarity Cru team identify a growing demand in the NSW hospitality and licensed retail market for new wines, cutting-edge wine production knowledge, and unique taste experiences. Daniel and the Clarity Cru team share a combined vision for an evolving portfolio aims to cater to this demand. Daniel in his own dynamic style continues to redefine success in business and sport, while sharing his love for wine with the trade, industry and colleagues.
Surprising Fact: Past life as an elite sport masseuse
Eugene Casey
A highly experienced hospitality and wine industry professional from Wexford, Ireland, with an outstanding reputation for service and reliability. Eugene has held significant roles at prestigious establishments, including Doyle's Restaurant Circular Quay and Restaurant Balzac Randwick, where he and the team earned Two 'Chef's Hats' SMH Good Food Awards. He later ventured into wine distribution, excelling as an Area Manager for InWine Distribution NSW, then further growing his position as Key Accounts-On Premise at Young & Rashleigh Wine Merchants. Eugene's expertise extends to developing in-venue activations and promotions that exceed industry standards while providing wine training and staff development.
Surprising Fact: Trapeze highwire enthusiast
